Marketing

Best Practices for Increasing Event Engagement and Networking

Give attendees more from your events to enjoy

Attending events provides an opportunity to create connections with others. Developing relationships with people who share similar interests can be extremely beneficial for your career and business. Even though networking can be intimidating, following certain tips can help make the experience more enjoyable and allow for more effective networking. These tips will also make your guests more comfortable and help you manage your event more efficiently.

What’s in the name?

Name tags should be mandatory for events. Though not the most fashionable item, they can help you remember people’s names immediately and reduce the pressure of having to recall them. For a neat look, you can make name tags in advance for everyone. Alternatively, you can provide pens and blank labels so people can make their own.

two women sitting on chair
Photo by Christina @ wocintechchat.com on Unsplash

Conversation starters right in your palm

We’re not suggesting that you take notes. Instead, why not treat yourself to a cup of coffee? Most events offer some form of refreshment. This can be a great way to get people involved and talking.

For example, if you are organizing an event to help small businesses reduce their carbon footprint, you could provide prompts like:

“Ask me about eco-friendly products,” “I’m interested,” and “I’m keen to talk about carbon offsets.”

This can help guests quickly connect with like-minded people and start a conversation. You can also liven up the atmosphere with colorful stickers and graphics.

“One of the most powerful networking strategies is to provide value to others before you ask for anything in return.”

– Keith Ferrazzi

Introduce yourself to the event

LinkedIn is an excellent platform to extend your professional connections and make contact with individuals before an event.

Canva makes this a breeze. Utilize Vixbee to search for a LinkedIn post highlighting the event’s name and logo, add your photo to help people identify you, and write a brief description of yourself to give people something to talk about. This useful suggestion will make your event more visible and introduce you to new acquaintances.

Facilitating online networking events

Online networking events can be more difficult and awkward than traditional, in-person networking. There are many ways to make the process easier and more enjoyable. To make your virtual background stand out and reflect your personality, you can start by customizing it.

Next, ensure your profile photo is clear, sharp, and current. Canva can be used to add design elements to your profile picture and incorporate them into your virtual background to create a cohesive design.

Connecting with others over the internet can be challenging and uncomfortable compared to getting to know people in person. However, there are many approaches to making this experience more straightforward and more pleasant. To make your digital environment memorable and show off your character, you can start by customizing it.

Afterward, guarantee your profile image is vivid, crisp, and up-to-date. Canva Template Collections can be used to add design touches to your profile pic and incorporate them into your virtual background

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